Approximately 5.07 billion people use social media worldwide. That’s 62.6% of the global population. In the U.S., more than 70% of the population can be found scrolling through Facebook, posting on Instagram, or creating videos on TikTok.
If you’re not comfortable with an online presence that includes social media, you’re potentially missing a large pool of buyers or renters for your Albuquerque property.
Smart real estate professionals understand the power of social media. When you know how to use it and where to focus your attention and energies, social media can attract well-qualified residents to your Albuquerque rental property and even reach buyers when you have a home to sell.
Here’s what you need to know.
Key Benefits of Leveraging Social Media
We’ve already run the numbers. You know what kind of power there is through the sheer number of people on these platforms. You also want to consider that social media platforms offer cost-effective marketing. This is a great way to advertise properties on a budget. Posts are free, and if you want to scale up to paid advertising, you can do that.
With the right strategies, your listings can reach thousands of potential tenants or buyers, both locally in Albuquerque and beyond. This will help you attract any of the people who might be relocating here. Social media also provides an opportunity for real-time engagement. You can talk directly with interested parties through comments, messages, and live videos, building relationships and trust.
Choosing the Right Social Media Platforms for Real Estate
Not all social media platforms are created equal, especially when it comes to Albuquerque real estate. Here’s a glimpse at those we find to be most effective:
With over 2.8 billion monthly active users, Facebook is a powerhouse for real estate marketing. Create a business page for your properties, post regular updates, and engage with followers. Use Facebook Marketplace to list rental properties and take advantage of targeted ads to reach specific demographics.
Instagram’s visually-driven platform is perfect for showcasing high-quality photos and videos of your properties. Utilize features like Stories and Reels to provide virtual tours, highlight amenities, and share behind-the-scenes content.
While this site is ideal for reaching a professional audience, LinkedIn allows you to connect with real estate professionals, investors, and potential high-end buyers. Share articles, market updates, and professional photos to establish credibility and network effectively.
- YouTube
Create a YouTube channel to host virtual tours, neighborhood guides, and client testimonials. Video content is highly engaging and can provide a more immersive experience for potential tenants and buyers.
Strategies for Effective Social Media Marketing
Once you’ve established yourself on social media, how can you go about reaching the audience you want and drawing tenants or buyers to your property? Try some of these strategies:
- Create High-Quality Visual Content
Visuals are crucial in real estate marketing. High-resolution photos and videos can make a significant difference in attracting interest. Use professional photography and consider hiring a videographer for property tours.
- Write Engaging Captions and Use Hashtags
Craft compelling captions that highlight key features and benefits of your properties. Use relevant hashtags like #AlbuquerqueRealEstate, #PropertyManagementInAlbuquerque, and #ABQHomes to increase visibility.
- Consider Targeted Ads
Utilize the advanced targeting options available on social media platforms to reach specific demographics. For example, you can target ads to remote workers, retirees, and people moving to Albuquerque.
- Engage with Your Audience
Respond promptly to comments and messages. Engaging with your audience shows that you are attentive and professional, which can build credibility and encourage more people to reach out.
Let’s make your listings more social-savvy. Contact us at Bruni Karr Agency.
